Hugo Boss

Hugo Boss is a German fashion label that's based in Metingen. Their specialty is upscale mens and womenswear. The company started out in Metingen, which is a little town to the south of Stuttgart. The company started being traded on the stock exchange in 1985 and is now held in the majority by the Marzotto textile group.

The brand has experienced somewhat of a resurgence lately, and in May 2010 celebrated a boat christening on the Thames, a glittery affair with swanky party favors (jewelry) and the Canary Wharf area as a backdrop. Actress Diane Kruger had the bottle-breaking honors. The company has been trying in recent years to latch onto the publicity trend of viral marketing, but the truth is they don't need a lot of help, since the goods do the talking for them.

Hugo Boss sunglasses are part of the Hugo Boss lifestyle label. They're solidly European and contemporary, though most styles wouldn't be considered ultra trendy. But that means that the styles will look fresh for a long time to come.

The Hugo Boss 0132/S is a women's rectangular frame with adjustable wire core temples so they fit perfectly and remain comfortable. The lenses are impact and scratch resistant and protect against 100% of UV rays. What gives this style a unique twist is the color scheme. The frame is an unusual and luminous Transparent Olive and the lenses are green gradient - one of the best lens colors for cutting down on glare and keeping visual acuity sharp.

For men, the Hugo Boss 0004/S is a traditional aviator style in a titanium frame. It has a very Hunter S. Thompson look to it with the Gold colored titanium frames and Brown polarized lenses. It has adjustable nose pads as well as scratch and impact resistant lenses.

Another great mens frame is the 0013/S, this time done in a classic acetate frame. The temples are adjustable for perfect fit and great comfort. The Hugo Boss logo is featured on the side pieces. This frame is a Dark Tortoise that goes with everything, and the Brown lenses ensure great protection and no color distortion. This is a great all-around style that looks just as perfect with a business as it does with a swimsuit. The women's style 0164/S is an oversized modern mono lens design with adjustable nose pads. The Hugo Boss logo is featured on the temples. A beautiful and feminine style, the frames are done in a Shiny Light Gold with Mauve, and the Pink Gradient lenses are very complexion flattering while providing 100% UV protection.

The Hugo Boss style 0167/S is a metal frame, but somewhat unusual since it is done in Matte Brown. This traditional rectangular frame with a slightly curved fit has adjustable nose pads, and the side pieces have a small Hugo Boss logo. With scratch and impact resistant lenses in Brown, the look is flattering and handsome without being attention grabbing. A great all around choice for men.